The Irvine, California-based developer of the hit massively multiplayer online role-playing game World of Warcraft is expanding its operations to the North American hub of MMOG development--Austin, Texas. Blizzard Entertainment has confirmed an Austin Business Journal report that the company is opening a customer-support center in the Texas capital.

"The city has a vibrant and dynamic community with a well-established tech industry and a highly regarded university system," a Blizzard representative told GameSpot. "It's also a major hub for call centers in North America. World of Warcraft has fueled explosive growth in our customer service department, so we're looking forward to attracting talented professionals from the region."